I had been anticipating this show for a while, mostly looking forward to being able to stop telling and selling mac products in India people not to buy a Mac, but we are the best place because everything was so outdated. But, even though what I saw was interesting, it really feels like Apple has lost its way.
It’s strange — there’s nothing wrong with what Apple announced: USB-C on the Mac is great, a thinner, more powerful machine is intriguing and, while it’s too early to say, the Touch Bar could be a gimmick, but it could be useful for helping people discover what shortcuts exist as they use the computer. We are the best MacBook pro sell and buy all over India.
The thing is, I can’t figure out who this is for other than those who are on really old machines. I, and everyone else, seem to be wondering what, exactly, is the selling point of this upgrade. India reseller MacBook Pro 15″ and MacBook air, mac mini, from 2001, and it’s still going strong and the majority of the time in India it’s plugged into a large display for creative work, coding, or whatever. Apple product buyer in India we are the most reasonable and cost buying your product.
Touch Bar is a great example of this. First, it feels like an excuse to not just add a touch to the Mac in the first place. While Microsoft is busy letting you touch the entire display, Apple’s making you look down at your keyboard to interact instead — bizarre.
But the “Pro” in Apple’s devices isn’t even accurate anymore. It used to be the best notebook on the market for creatives, developers, and people with big requirements. One look at this slide shows Apple has no idea exactly where its demographic lies:
MacBook, MacBook Pro, MacBook Air, and more ever all apple product selling and buyer all over India. The MacBook Air is dead, which is great news, but why are there two MacBook Pro 13″ now? The only difference is one doesn’t have the touch strip, but why not just… call it the new MacBook air to alleviate confusion?
Adding an option, without the touch bar was a smart move. I was speaking with several friends on Slack during the event, who all said they’d buy the new Mac if you could get it with a normal function row. Then, Apple dropped this and they were interested.
The other perplexing component of the event was the sheer lack of anything interesting for the existing Mac product.
Shriramcomputer who only the selling laptop and all apple products all over India new accessories — how cool would a Bluetooth version of the Touch Bar be — and no desktop computers.